Creative X
Everyone knows RITZ, almost everyone loves it, and most people buy it, but very few people see it as a snack that fits their lifestyle or as a modern brand.
To help RITZ drive relevance to general market consumers, and earn the status of being a "cool brand," we created four different social brand activations where we have fun with the cracker.
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Taco Shaped Crackers
Now, when you put a Mexican copywriter and art director to work with a circular cracker, this result is almost inevitable.
Knowing the great love that America has for the heritage of Mexicans in their culinary art, we created and gave away a special edition of RITZ Taco Crackers, for you to use however you want. De nada.
Holiday Party Platter
Also, for your holidays, we created a cheese board better than a wooden or marble one - because wood and marble cannot be eaten.
Serve your cheese to your guests, and finish the whole thing. Literally.
Just The Dots
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We answered the question of "What about the 7 dots cutouts of the RITZ?. And what happens? Well we kept them all these years and now we can release a special edition box with just RITZ dots. Enjoy.
Ritzzas!
We dreamed up a cracker-crust-pizza and have hundreds of fans calling a fake delivery # to place an order, where they're met with a pre-recorded "April Fools!" voice message.
More interventions will be coming soon.
